外贸开发信是业务员们与海外潜在客户建立合作关系的一个沟通、谈判的工具,开发信写得好坏,很多时候直接关系到回复率。下面我们就分享几个高效的开发信模板:

1.Dear XXX:

Hello, I search the web to your information.

We supply titanium and stainless steel jewelry with good quality and low price.

Please contact us to know details.

E-mail:

Tel:

Fax:                        

Website:

Factory Address:  

这封小小开发信的一封,竞然接了国外三张订单!其实开发信只有让客人觉得,你是一个认真的人,而且从你的邮件里一眼就能觉得你的专业和与众不同。客人对你第一印象好了,将来的合作希望就是存在的。

2.开发信的标题是让客户能否打开的关键,那来点直接性的标题吧,可以这么说:

标题1. How to take more profit from growing XXX industry (可换成您的行业).

标题2. How to take more profit from growing XXX Market (可换成您的行业).

标题3. 3 step to raise your XXX (可换成您的产品)  market share 15% in 2013

开发信正文,如下撰写:

Dear Sir/Madam,

I’m Mr Ace and learn that your local XXX market is growing very fast.

XXX (可换成您的产品) will be hot sale in 2013.

How to take more profit from the market will be a key question for you.

We a professional XXX (可换成您的产品) manufacturer more than 10 years.

We exported kinds of XXX (可换成您的产品) to XXX XXX XXX (列举几个国家名)500 containers per year.

(出口数量可根据您的实际情况编写,不要离谱即可)

We are OEM supplier of XXX XXX XXX and help them raise market share 15%

(或者换成这个reduce cost 15%) in last 10 years.

The attachment is our customer sales report.

(这个销售报告可以暂时不发,等客户问你要,通常对市场前景敏感的客户会回复你要销售报告,销售报告见参考样板,大家可以根据自己的实际情况问老客户要,如果没有就自己编一个树形图,数据不要编的离谱免得自己都不信)

Certificated:  ISO9001,CE

Our new design type is very popular in Europe and USA in 2012.

If you need more infoamtion,please contact me to talk businesss ASAP.

Best Regards,

(yours name)

3. Dear Mr,

We get your name and email address from your trade lead on http://www.xxxx.com that you are in the market for xxx xxx(可以换上您的产品).We would like to introduce our company and products, hope that we may build business cooperation in the future.

We are factory specializing in the manufacture and export of xxx xxxx for more than six years. We have profuse designswith series quality grade, and expressly, our price is very competitive because we are manufactory, we are the source.You are welcome to visit our website http://www.xxx.com which includes our company profiles, history and something latest designs. (这里是对公司做一个简单的介绍)

Should any of these items be of interest to you, please let us know, We will be happy to give you details.

As a very active manufactures, we develop new designs nearly every month, If you have interest in it, it`s my pleasureto offer news to you regular.

Best regards,

(yours name)

这封开发信的写法,简洁明了,能向客户鲜明地展示自己的特点,这是一封作为初次联系客户的很好的信件。内容中因为不知道客户的详情,特别强调有多种品质,这样无论对方是精品路线还是廉价路线,都有洽谈的空间。

此外,并没有谈论太深,而是引导客户去访问自己的网站。最后再抛出诱饵,以不断提供新款设计信息为由吸引客户回复,而客户一旦回复,就极可能确认了应该联系的人—-要知道,你原先获得的名称地址很可能只是个打字员的。 这样的开发信,再随附一张展现琳琅满目款式的产品照片,效果会很不错的。

以上几个高效的开发信模板希望能给外贸们带来帮助。不过,我们分享再多的开发信模板,并不是让外贸小伙伴们一一套用,而是需要您更多参考,学习它们的写法。也可以模仿老外们的开发信是怎么样的风格,再加上自己的想法,那样的开发信也是不错的。