很多新手众然很努力去发送了大量的开发信，但更多的时候都是石沉大海，接着自然便有抱怨开发信效果差，100封里面好几十封退信，剩下的就是石沉大海，难得有一个老外回一句“No, thanks.”就可以让你激动半天。对于这种现象除去例外的一些因素，基本都是开发信不符合原则。
曾几何时看到过一个德国客户给的建议是把信写的简洁明了，要删除多余的一些话。在很多新手写第一封开发信时，经常会问一些毫无意义的话，其实开发信，尤其你第一次联系客户时，直接一点，告诉客户你是谁，做什么以及你的优势在哪里，只要把这三点表述清楚，就足够了，其他的可以以后慢慢谈。
这里提供给大家几个样板参考：
1.
Dear Sirs:
We got your name and address from Internet and knew that you are one of the largest importers in Electronic Calculator, which is within the scope of our business.
Take this opportunity, we introduce our factory, as one of the biggest manufactures of Electronic Calculator in Guang Dong province, China, mainly produce Electronic Calculator, with some other product like Electronic Calendar, 6 language translator etc. We export large quantity to USA and Asian countries, our products are proved to be high quality and always in reasonable price. We are ready to refer you our favourable price and relative samples, for quality evaluation and marketing activities.
Enclosed please find an OFFER SHEET from us, including product picture, price, packing info and other detials. We beleive some of them will have chance to fall into your business line.
Should you have interest of items in the OFFER SHEET, Kindly let us know by return mail. For getting all the detailed information, you are invited to visit our web site: www.XXX.com.
We are sincerely ooking forward to hearing from you soon.
Best regards
XXX
TEl:
FAX:
URL:
2.
Attn:客户人名
Re:客户求购的产品名称
We are pleased to get to konw that you are presently on the market for ****,and as a specialized manufacturer and exporter for this product in China,we sincerely hope to establish business relations with your esteemed corporation.
Herewith pls find our competitive offer as flws:
Product:
Specification:
packing:
Quantity:as per yr requirement
Payment: L/C at sight
Shipment:prompt
FIf the product we offered above is some different from what you require actually,kindly inform us in detail,we will be pleased to re-offer you as per yr actual requirements asap.
Pls note that the product pictures will be sent to you upon yr request,and a small sample could also be sent to you for yr final checking if the price is finally acceptable.
To konw more about our corporation,kindly visit our website:www.***
Pls kindly check and revert at yr earlist.
Best regards
***
XXX.CO.,LTD
TEl:
FAX:
3.
D
ear Mr. XXX:
We understand from your information posted on XXX.cn that you are in the market for machine. We would like to take this opportunity to introduce our company and products, with the hope that we may work with XXXX Machinery Co.,LTD in the future.
We are a joint venture specializing in the manufacture and export of machine. We have enclosed our catalog, which introduces our company in detail and covers the main products we supply at present. You may also visit our online company introduction at http://www.XXX.cn which includes our latest product line.
Should any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements.
We look forward to receiving your enquires soon.
Sincerely,
XXX
4.
Hi Sir,
Glad to hear that you’re on the market for fiberglass. We specialize in this field for several years, with the strength of chopped strand mat and stitch chopped strand mat, with good quality and pretty competitive price.
Should you have any questions, pls do not hesitate to contact me. FREE SAMPLES will be sent for your evaluation!
Tks & br,
Jack
**** company (这里留下公司名、电话、传真、邮件就可以了，正文就可以写的很简单。)
Tel: ***
Fax: ***
Mail: ***
Website: http://XXX.XXX.com (请记住，如果你非要在里面加上网页链接，请放在签名里，不要放正文，让人感觉更像搞推销的，不太好。)
5.
Dear Mr.,
It is glad to write to you with keen hope to open a business relationship with you. We hear from you in canton fair (Guangzhou, China). Do you still need a XX machine?
Our company XX Machinery has been specialized in XX machine more than 20 years.
We have one group of experienced engineer guarantee the delicate design for machine and good after-service for our customer.
If you plan to import this kind of machine from China, hope you can give us a chance to compete. Our machine won’t make you disappointed certainly!
Enclose is our e-catalog, plz take a look. And contact me if you need some information.
Have a nice day!
Regards,
====================================
Winnie
XXXX Machinery Co., Ltd.
TEL: +86-595-XXX FAX: +86-595-XXX
Mobile:+86-XXX
Skype: XX
Website: http://www.XXX.COM
总之，第一次联系客人的时候最好全文本，尽量不要用粗体，或者弄得五颜六色。除了一小部分标新立异的客人，大部分人是不会喜欢的。只要掌握3个要素，效果会比漫天乱发要好得多。
1）简洁。内容一定要简洁，尽量控制在3段以内，每段不超过两句话。
2）简单。用你能用的简单的单词，让每个即使是非英语国家的客人都不会产生歧义。
3）准确。内容要到位，不说任何的废话，每句话切中要点，不要漫无边际。
所以针对客户的信函，一定要言简意赅，因为现在所有的人都生活在忙碌中。
